What happens when church and cool collide? What happens to the church when our concern with appearances equals or outweighs our concern for sound doctrine or faithful practice? In this probing book, insider twentysomething Christian journalist Brett McCracken examines an emerging category he calls "Christian hipsters" -- an unlikely fusion of the American obsession with being "cool" and the realities of a faith that is often seen as anything but. His insightful analysis explores what they're about, why they exist, and what it all means for Christianity and the church's relevancy in our youth-oriented culture. - Publisher.