Purple Cow: Transform Your Business by Being Remarkable
Seth GodinPurple Cow: Transform Your Business by Being Remarkable
January 1, 2003170 pages
Community grade. The average of the grades people here gave it. No critics, no outside scores.
No grades yet
or to grade, review, and add to your backlog.
Description
Demonstrates the need for companies to develop innovative products, services, and techniques that consumers will seek out, and provides examples of successful marketers in today's changing economy.
Community reviews
No reviews yet
Be the first to review this book.
More like this
All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World
Tribes: We Need You to Lead Us
All Marketers Are Liars: The Underground Classic that Explains How Marketing Really Works - and Why Authenticity is the Best Marketing of All
Silos, Politics and Turf Wars
Execution: The Discipline of Getting Things Done
Death by Meeting: A Leadership Fable... about Solving the Most Painful Problem in Business
The Maya of Morganton: Work and Community in the Nuevo New South
The one minute millionaire