The Analytical Marketer: How to Transform Your Marketing Organization
Adele SweetwoodThe Analytical Marketer: How to Transform Your Marketing Organization
January 1, 2016Harvard Business Review Press208 pages
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Description
Introduction: Reinventing the marketing organization in the analytical era -- The customer decision journey has changed -- Adopting an analytical mindset -- Realigning your structure -- Building talent & skills -- Leading the analytical organization -- Conclusion: What's next? Your call to action
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