The Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
David LewisThe Brain Sell: When Science Meets Shopping; How the New Mind Sciences and the Persuasion Industry Are Reading Our Thoughts, Influencing Our Emotions, and Stimulating Us to Shop
August 1, 2013363 pages
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Description
How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
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