A guide to getting out of your beverage comfort zone once a week for a year. Each of the fifty-two chapters features the story behind a unique beer, spirit, cocktail or wine, designed to broaden your drinking horizons. Some correspond with specific seasons or holidays, encouraging you to forget the million-dollar marketing-supported "conventional wisdom" and drink against the grain. It's Cinco de Mayo? There's much more to the celebration than lime-enhanced lager and shots of rotgut tequila. St. Patrick's Day? Do you really want to be the 700th person of the evening to order a green-tinted brew and a shot of cheap whiskey?