Web 2.0 is impacting nearly everyone doing modern web development. People know they need to understand what Web 2.0 is and why it is important. This book presents a candid look at Web 2.0. It provides perspectives and insights from industry leaders and industry leading companies. It presents the information from these innovators in a first person perspective in the format of interviews. The reader will learn about Web 2.0 from industry experts while obtaining in insights into where the experts and leading companies see Web 2.0 going in the future.Interviews include:eBayMicrosoftSun MicrosystemsAdobe/MacromediaYouSendItIBMBloglinesNingTechnoratiZohoRichard MacManus: Web 2.0 WorkGroup & Read/Write WebThinkFreeTo name a few...