At the age of 23, Stepan Timoshin is already at the top of his game. The tabloids have dubbed the influencer and TikToker the "sneaker millionaire." In early 2024, he announces that he wants to become president of Hertha BSC. The film follows the young entrepreneur on his mission to become the youngest president of a professional soccer club in Europe. But two days before the presidential election, an article appears in Der Spiegel, whose research suggests that Timoshin's financial background is different from what he claims.