Hooch is an inexpensive regional exploitation action-comedy (hicksploitation) about a small county in the Appalachians and its many moonshine-brewing inhabitants, who are all struggling to make a living. The older "brewers" are pissed off at the success of handsome young upstart Eddie Joe, who is charmingly stealing their regular customers. Meanwhile, the owner of the country store (also a moonshiner) conspires with a trio of carpetbagging Mafioso who want to take over the moonshine business in that county as an extension of their Northern business ventures.