After a small-town film festival where the main characters, Mitch, Maynard and Cherie win absolutely nothing, both men wind up in jail for having stolen the Matricher Falls 3rd Annual Film Festival's "Grand Jury Ladle Prize" and Cherie joins up with a shady distribution company. After she becomes an investor, the two shady distributors get her to invest everything she owns in It's the Gravy Unlimited Film Distribution Company Unlimited (ITGU). Soon after she forms her partnership with Stankey and Kahn, the pair goes out of town, leaving Cherie with all their liabilities, and no assets. After she springs Maynard out of jail, the two mobilize some town folk to help them save the failing distribution company in an attempt to get whole.