Wieland Busch is a misogynist as it is written in the book. And he even wrote this book himself: Since his bestseller "The Love Lie", Wieland has been a fashion philosopher who defines people as pure instincts. The eloquent thinker brands love and romance in his own television show as purely "hormonal disorders". However, none of this prevents the wealthy heiress Beatrix Hohenheubach from falling in love with the cynic.