Pepsi vs Cola: The Marketing Battle of the Century
January 1, 201453m
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Overview
Coke vs Pepsi: a duel between giants which has lasted for more than a century, at a cost of billions of dollars. Pepsi vs Coke: a hundred-years-war with unparalleled socio-economic stakes, countless victims, spies, underhand manoeuvres, truces and renewed attacks. Coke vs Pepsi: a war of raging thirsts opposing two ultra-rich multinationals determined to dominate the world's drinks business.
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