The story of young men and women on vacation. They are constantly separated by various circumstances, including the fantastic and phantasmagoric ones, but at the end, they finally marry. Oh, more, more! parodies Soviet popular culture, i.e. popular music (Italian song "Amore-more-more..."), sugary wedding photos and souvenirs, the maniacal hunt for foreign brands and clothes (such as jeans), primitive Soviet pornography, and the cult of material prosperity.