Marcello Santilli has always dreamed of changing his life and finding the perfect opportunity to strike it rich. Over the years, he has come up with various schemes, but they all turned out to be scams—so much so that his wife is tired of constantly looking after him, and his daughter has lost all respect for him. Now flat broke, Marcello hatches another one of his plans: opening the only funeral home in a remote, tiny Puglian village inhabited exclusively by people over ninety, in the vain hope that his new neighbors will soon kick the bucket and become his customers.