Subrahmanyam (Pawan Kalyan), the youngest son of the family wastes away his life. His father always scolds him but his brother Chakri (Achyuth) who is a boxer, and friend Jaanu (Preeti Jhangiani) dote him. Meanwhile he falls in love with Lovely (Aditi) and for this he keeps on telling lies to her that he is very rich. Jaanu in the middle truly loves Subrahmanyam and gives him everything he asks her for thinking that he is doing these for her but he does it for lovely. Will Subrahmanyam realize what true love is?