Bayttaab Dil Kee Tamanna Hai was an Indian television series that aired on Sony Entertainment Television. The series premiered on October 6, 2009, concluded on February 24, 2010. Apparently, the TRPs of the show which were once skyrocketing then plunged to an all-time low. Thus the channel has decided to replace the show. The channel spent Rs. 50 million to promote the series on Indian news channels, such as Aaj Tak and STAR News.