A wealthy Hancioglu family owns vast estates in Cappadocia, Turkey. Yusuf (Murat Unalmis) is the oldest son of this family, therefore, he manages the family business and bears all the responsibility of the family. Yusuf is very handsome, rich and hardworking man. Thus, there are lots of women who want to be his bride but, Yusuf wants to get married with a woman whom he loves.