A number of the UK's most talented tattoo designers help clients transform their tattoo mistakes into works of art. It is estimated that one in six British people who opt to go under the needle later regret their decision. Outrageous artwork, inappropriate quotes or the name of an ex-partner can be chosen in haste but the results are permanent. The talented inkers meet desperate customers at a pop-up studio for their consultations. After the meeting, the client chooses whose design ideas they like best and the artist gets to work. When the session is over, the new tattoos are revealed.