Style expert Robert Verdi leads his creative design team -- including vice president Deirdre, events manager Ashley, and marketing manager Patrick -- in this reality-comedy series in which Verdi and his associates try to take over pop culture -- one party, product and outfit at a time. In each episode, Verdi tries to balance the day-to-day antics of his creative services business with the serious pursuit of his over-the-top dreams in his quest to step out of the shadow of his celebrity clients and gain more attention, more money, and more fame for himself.