Photo of Brian Halligan

Brian Halligan

Brian Halligan is an American executive and author. He is the co-founder and executive chairman of software company HubSpot based in Cambridge, Massachusetts, and is also a senior lecturer at Massachusetts Institute of Technology. Halligan coined the term "inbound marketing" to describe the type of marketing he advocates.

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Books5

Inbound Marketing, Revised and Updated

Inbound Marketing, Revised and Updated

2014

with Dharmesh Shah

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online

2014

with Dharmesh Shah

Inbound: How to Create Customer Centric Online Marketing to Delight, Captivate, and Keep Customers Coming Back for More

Inbound: How to Create Customer Centric Online Marketing to Delight, Captivate, and Keep Customers Coming Back for More

2012

with Dharmesh Shah

Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead

2010

with David Meerman Scott

Inbound Marketing

Inbound Marketing

2009