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David Meerman Scott

Photo of David Meerman Scott

David Meerman Scott

David Meerman Scott is an American online marketing strategist and author of books such as The New Rules of Marketing & PR.

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Books12

The New Rules of Marketing & PR

The New Rules of Marketing & PR

Fanocracy: Turning Fans into Customers and Customers into Fans

Fanocracy: Turning Fans into Customers and Customers into Fans

2020

with Reiko Scott

Marketing the Moon: The Selling of the Apollo Lunar Program

Marketing the Moon: The Selling of the Apollo Lunar Program

2014

with Richard Jurek

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

2011
Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

2010
Marketing Lessons from the Grateful Dead

Marketing Lessons from the Grateful Dead

2010

with Brian Halligan

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

2009
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs

2008

with Craig Stull

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

2007
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

2007
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing, & Online Media to Reach Buyers Directly

2007
Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

2005