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Guerrilla Marketing for the New Millennium: Lessons from the Father of Guerrilla Marketing
January 1, 2005136 pages
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Description
The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."
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