Guerrilla Marketing Research: Marketing Research Techniques That Can Help Any Bu

Description

Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it for far less than they think.This compelling and easy to read book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur as to the value of marketing research.