In Cross Now, during a blazing row with his boss, strangely enough architect Michael Ponsford still gets his promotion. However, he does not get much time to enjoy it, because, in the middle of the argument, his boss suffers a heart attack. And he is not the only one to die. Ponsford is haunted by death: the woman with whom he had been flirting for too long, his wife's father, one of his competitors, they all succumb. Finally, Ponsford's young son also dies.