In a country famous for its success in international beauty pageants, three young women are fighting to participate in their nation's most celebrated cultural institution. But obtaining a place in the Miss Venezuela contest is no easy task. Women must endure grueling diets, consent to intensive plastic surgery, and find the resources necessary to transform themselves from ordinary citizens into famous and illustrious Misses. To Be a Miss is a character-driven documentary that takes the viewer through the inner workings of Venezuela's renowned beauty factory, revealing the risks and rewards associated with this multi-billion dollar industry while exposing what nationalism, personal ambition, and the influence of mass media has meant for women in the country.